Zeno Sports is an Ecommerce store providing high quality golf wear from premium brands without the high price tag.
The logo was built using a grid system to create balance and provide good visibility at all sizes. It represents the high-quality golf products the company provides by portraying a sense of authority with its sharp, consistent lines and weight. Diagonal “speed lines” in the Z and N create motion that is reminiscent of the short, quick movement of a golf swing.
Nowadays, logos need to fit in all kinds of different places, so it was important to have different variations of the logo that can be substituted depending on application.
Zeno was provided with a clear set of guidelines to help bring their brand to life across various channels.
PHOTOGRAPHY & ADVERTISING STYLE
A few examples of the chosen Zeno photography and advertising style.