Simm City Performance is a Sunshine Coast gym that provides research based performance coaching, with a specific focus on strength sports, sports development and strength & conditioning.

It started as a home gym, but in 2017 the team moved into their big new headquarters. As a result, they needed a new identity to give them a more professional look that they would be proud of.


The mission was to maintain some elements of the old Simm City logo (pictured below) while giving them an identity that would be recognisable across all applications.

The new logo retains the diamond – which represents strength – and also incorporates Simm City’s initials – SC.