BOSFIT Training specialises in group strength & fitness training, as well as nutrition coaching.
The mission was to create a striking brand that separates itself from all the other gyms and bootcamps in the area.
The stopwatch is BOSFIT’s key identifier — it represents how each member’s progress is measured, e.g. distance ran, weight lifted, weight lost/gained in a certain timeframe. It also indicates that the clock is ticking and there’s no better time to get in shape than right now.
Electric Yellow is a very vibrant colour that represents the energy of a BOSFIT session. While Stealth Grey is inspired by stealth aircrafts, which are quick and nimble.
THE BOSFIT VAN
Based on Bribie Island, the BOSFIT “HQ” is a Mercedes-Benz Sprinter Van. Satin wrapped in stealth grey and branded with BOSFIT camo and electric yellow accents, the van creates a head-turning presence on the road. It also comes in handy when you’ve got to lug over 200kg of weight around!
T3 is BOSFIT’s special training program that tests each member in strength, endurance and nutrition each month.
One pain point that BOSFIT had was that members always found it hard to find session times and locations, so this was a key focus in the making of the website.